Skip to content

Comment on How Facebook Knows When Its Ads Influence Your Offline Purchasesparent

Comments

Theoretically yes, but I think with standard Facebook ad units and regular consumer brands sold in stores they'd be pretty unhappy with the results...

(since probability of giving stores your contact details post purchase and susceptibility to marketing messages pre-purchase are probably positively correlated and Facebook is permanently running concurrent trials of different kinds and being very selective about what they share, any positive effect they did manage to identify should be viewed as an almost certain overstatement of the ads' actual effectiveness anyway)

AboutSource Built by g1lg1l

Hackerly is an independent reader for Hacker News, built on the public HN API. Not affiliated with Y Combinator.