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Comment on How Facebook Knows When Its Ads Influence Your Offline Purchases

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"People voluntarily link things like phone numbers and email addresses to their Facebook accounts"

People voluntarily are idiots. Never connect a phone number to your FB account and use another mail address if you really need to have an account.

I agree with you, but sadly it's not that straightforward; It's entirely plausible (perhaps even likely) that your "facebook friends" have your number, and do something stupid^H^H^H^H^H^Hconvenient like give fb access to their address book (as is often requested, and I wouldn't be surprised if it happens by default with their mobile apps), Facebook are only one name match away from having your number and perhaps DoB and other personal info anyway.

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