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Comment on Wouldn't it be fun to build your own Google?parent

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I don't think so. I just went to their site and the first case study i opened was from theguardian.com. I went to theguardian.com and went to do a search. Guess who they are using to power their search function? Google.

In my opinion which means nothing, sites need to figure out how to power their own search. Using a third party isn't going to work for most. Maybe people need to focus on building custom architecture that indexes the data in a more structured way rather than cobbling systems together that ultimately hinder search efforts when its time to get the user what they want. I don't know the answer but somebody eventually will. Maybe wordpress will create a powerful search for all those wordpress sites.

Maybe I'm beating a dead horse but I feel like you could create a pretty compelling search engine using ES. I used it this summer at Goldman and it seems like it will really change the landscape... It's just so fast. I mean full-text-indexing seems to be a pretty integral part of search. Maybe it's just the first step, with the second step being a well written ranking function, but that's just my thought.

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