This article was the first thing I've read by the guy. I've never posted before just to say I didn't like something around here (don't need any extra down votes with my already low rep), but like you said zero substance.

I'm all for shooting for the stars, but if we have the attitude that the world is a big game and there is only one ultimate winner then that just makes everyone else unhappy losers. Personally, I like to be happy, so I think of the advice of "Big Fish in a Small Pond" more along the lines of doing the very best that you can do and find life satisfaction in your achievements, otherwise you may die a very unhappy person. Life is too short for that.