With the launch of interactive advertising, "many of the dollars that went to the internet will come back to the TV," says David Kline of Cablevision...
If TV industry ever wants to make that vision true, they would not only have to make TV viewing interactive but also have to provide a button that gives viewers a choice to skip ads.
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With the launch of interactive advertising, "many of the dollars that went to the internet will come back to the TV," says David Kline of Cablevision...
If TV industry ever wants to make that vision true, they would not only have to make TV viewing interactive but also have to provide a button that gives viewers a choice to skip ads.