Of course it's clear how to avoid violating them - use a guideline compliance checker. Me, I like GuiPli, from Comline Systems - it scans my bamk acount and social network inbox, looking for freebies or even direct payments from companies whose products or services I have blogged about. If it finds any, a little red light goes on, and I add a disclaimer like this:
Note: the author has received compensation from ComLine Systems or its PR company for this article.
You don't like the government butting into the media world? Fine, let's go back to the days of Payola, allow advertisers to make blatantly false claims without giving you any grounds for legal recourse (you'd think you could sue, but that really depends on the government's agreement that a tort has been committed) and just toss out any guidelines about keeping advertising and editorial separate. Screw the consumers - they may have a legitimate interest in knowing whether the author of a gushing article got compensated for their glowing words or not, but let's face it, th less they think, the more they spend!
Comments
Of course it's clear how to avoid violating them - use a guideline compliance checker. Me, I like GuiPli, from Comline Systems - it scans my bamk acount and social network inbox, looking for freebies or even direct payments from companies whose products or services I have blogged about. If it finds any, a little red light goes on, and I add a disclaimer like this:
Note: the author has received compensation from ComLine Systems or its PR company for this article.
You don't like the government butting into the media world? Fine, let's go back to the days of Payola, allow advertisers to make blatantly false claims without giving you any grounds for legal recourse (you'd think you could sue, but that really depends on the government's agreement that a tort has been committed) and just toss out any guidelines about keeping advertising and editorial separate. Screw the consumers - they may have a legitimate interest in knowing whether the author of a gushing article got compensated for their glowing words or not, but let's face it, th less they think, the more they spend!