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Comment on Is paying for backlinks for SEO ethical? Do you do it?parent

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How do you plan to let people know that you have a better product if you don't link to it somehow?

Buy advertisements - just like any ethical business would. At the end of the day, if your business can't survive without "cheating", perhaps you should pivot or go into another kind of business.

For example, if Verizon can't make money if they actually honored their "unlimited data plans", they should stop offering unlimited data plans.

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