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Comment on London’s tech sector is under threat from EU VAT reforms

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From what I understand this affects everyone EU-wide. And by "affects" I mean that everything will cost a little more. The following is the notice I received from Microsoft on the 24th (first notice came in October):

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SECOND NOTICE – European Union VAT Changes Coming 1/1/2015

Tax laws in the European Union (EU), which govern the Value Added Tax (VAT) rate applied to business-to-consumer digital goods, are changing on 1/1/2015. This affects the VAT rate on content offered in the Windows and Windows Phone Stores. You may want to start thinking about how this change could impact your EU pricing decisions.

Beginning on 1/1/2015, the applicable VAT rate for paid business-to-consumer transactions for digital goods will change from 15% to the country-specific VAT rate.

All EU countries are Microsoft tax remit, which means the price you select in Dev Center for your app and/or in-app purchase is the final sale price to the customer and already includes applicable taxes. Microsoft then subtracts the taxes from the price prior to payout, and remits them on your behalf.

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They then give the VAT rates for each affected EU country. Most go up to just above or below 20% VAT. Hungary goes as high as 27%, and Luxembourg, the lowest, goes up by 2% to 17%.

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