OKCupid is a dating website which deliberately branded themselves as further on the "edgy" and "hookup" side of dating websites. Then you have POF somewhere in the middle, with eHarmony way on the other side, quite opposite of OKCupid.
I'm not sure why Uber would want to put themselves anywhere on that same scale (i.e. aligning your brand with notions of sex and one night stands). There's a time and a place for everything, and for edgy data analysis like this -- that "place" is edgy dating websites who want to be known for hooking up.
It's unprofessional and out of line with their brand image, obviously why the post got deleted. IMO this further validates all the bad press the media has been publishing about Uber.
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Comparing Uber to OKCupid is ridiculous.
OKCupid is a dating website which deliberately branded themselves as further on the "edgy" and "hookup" side of dating websites. Then you have POF somewhere in the middle, with eHarmony way on the other side, quite opposite of OKCupid.
I'm not sure why Uber would want to put themselves anywhere on that same scale (i.e. aligning your brand with notions of sex and one night stands). There's a time and a place for everything, and for edgy data analysis like this -- that "place" is edgy dating websites who want to be known for hooking up.
It's unprofessional and out of line with their brand image, obviously why the post got deleted. IMO this further validates all the bad press the media has been publishing about Uber.