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No, Netflix uses collaborative filters (not feature learning) for recommending shows, and does not collect feature data on individual "consumer" preference (at least not publicly).

What my company does uses sensory and preference data at the individual level, and projects for demographics and populations. Good food doesn't feel fake. Good drinks don't feel fake. In the long run, few products will be made by averaging tastes for the mass market - that's what coke and pepsi are.

He isn't talking about "recommending shows," he is talking about how Netflix used data science to determine what shows to produce

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