The email in this case is somewhat trivial. It serves as a userID. If you are super concerned with giving away an email, there are services like LiveRamp that can translate that into an anonymous audience ID for use with your DMP and/or DSP so you target the ID without handing over the email.
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The email in this case is somewhat trivial. It serves as a userID. If you are super concerned with giving away an email, there are services like LiveRamp that can translate that into an anonymous audience ID for use with your DMP and/or DSP so you target the ID without handing over the email.