Privacy is very much a market for lemons. Lets take two scenarios and see which is more profitable.

1. Respect privacy.

2. Carefully mislead the customer to believe the company respects user privacy in a way their fuzzy morals tell them isn't a "lie," bury the truth in the fine print. Lose the handful of customers both technically savvy, principled and capable enough to not use the product while profiting from abusing the privacy of their users.