Thanks for this. I have to say that it is rather short sighted for Facebook to be using this data to cut the legs off their advertisers. This sort of activity is really going to poison their platform.
It's not malicious. FB have been trying everything frantically to make their super-complicated ad platform work since the IPO.
They use all sorts of (rapidly changing) black boxes to figure out what ads to show to who. Second order effects spring up. They are trying to profile users in various ways so that ads with a particular goal (clicking off-page ads, interacting with advertiser content, "conversions," etc.) are shown to users with a propensity to do those things. This increases competitiveness for customers with a propensity to do in demand things.
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How were you telling Facebook about your conversions?
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Thanks for this. I have to say that it is rather short sighted for Facebook to be using this data to cut the legs off their advertisers. This sort of activity is really going to poison their platform.
It's not malicious. FB have been trying everything frantically to make their super-complicated ad platform work since the IPO.
They use all sorts of (rapidly changing) black boxes to figure out what ads to show to who. Second order effects spring up. They are trying to profile users in various ways so that ads with a particular goal (clicking off-page ads, interacting with advertiser content, "conversions," etc.) are shown to users with a propensity to do those things. This increases competitiveness for customers with a propensity to do in demand things.