"These ad units are largely purchased by free-to-play game publishers such as King (maker of Candy Crush Saga) and Big Fish Games, which leverage Facebook’s incredible demographic data to target the small percentage of players who will spend hundreds of dollars on in-app purchases.”
.. So to recount, Facebook is going gangbusters because of ads for free-to-play games, developers are excited about the chance to cash in via Facebook ads, Google and Twitter are trying to mimic Facebook’s success, and Google and especially Apple are hanging their app store hats on the amount of revenue generated by in-app purchases.
In other words, billions of dollars in cold hard cash, and 20x that in valuations are ultimately dependent on a relatively small number of people who just can’t stop playing Candy Crush Saga."
Many of whom are women, their purchases leveraged up into Valley value. How is that for irony?
My explanation will be less entertaining than your imagined alternatives :)
There have been recent articles and company statements on workplace diversity in Silicon Valley, including gender diversity. And perennial debates on how to encourage more female students to STEM courses of study.
If billions of dollars in Silicon Valley market cap (which drives startup acquisitions and salaries) are currently dependent on ...
mobile ad revenue, of which a large portion depends on data mining to generate likely-to-pay customers for ...
F2P games like Candy Crush, which combine time-tested casino techniques with the ubiquity of mobile phones to addict mostly ...
women, it means there is an upside-down pyramid of leveraged technology financing teetering on the psychology of the very subgroup that is mostly absent from the development community.
:) Or, how much more efficiently could machine learning algos locate profitable F2P customers, if there were more female engineers?
Or, would more female engineers choose different mobile manipulation/psychology models, leading to less harm and more financially sustainable female "digital whales"?
Comments
http://stratechery.com/2014/dependent-digital-whales/
"These ad units are largely purchased by free-to-play game publishers such as King (maker of Candy Crush Saga) and Big Fish Games, which leverage Facebook’s incredible demographic data to target the small percentage of players who will spend hundreds of dollars on in-app purchases.”
.. So to recount, Facebook is going gangbusters because of ads for free-to-play games, developers are excited about the chance to cash in via Facebook ads, Google and Twitter are trying to mimic Facebook’s success, and Google and especially Apple are hanging their app store hats on the amount of revenue generated by in-app purchases.
In other words, billions of dollars in cold hard cash, and 20x that in valuations are ultimately dependent on a relatively small number of people who just can’t stop playing Candy Crush Saga."
Many of whom are women, their purchases leveraged up into Valley value. How is that for irony?
I don't see how you reached your conclusion, and why would it be ironic if true.
The demographic information has been stated by King, maker of Candy Crush. I'll let someone else explain the irony :)
I still don't get it. Is there something in the name, a pun?
My explanation will be less entertaining than your imagined alternatives :)
There have been recent articles and company statements on workplace diversity in Silicon Valley, including gender diversity. And perennial debates on how to encourage more female students to STEM courses of study.
If billions of dollars in Silicon Valley market cap (which drives startup acquisitions and salaries) are currently dependent on ...
mobile ad revenue, of which a large portion depends on data mining to generate likely-to-pay customers for ...
F2P games like Candy Crush, which combine time-tested casino techniques with the ubiquity of mobile phones to addict mostly ...
women, it means there is an upside-down pyramid of leveraged technology financing teetering on the psychology of the very subgroup that is mostly absent from the development community.
Well, there goes the argument that SV doesn't understand women because the engineers are all males! :)
:) Or, how much more efficiently could machine learning algos locate profitable F2P customers, if there were more female engineers?
Or, would more female engineers choose different mobile manipulation/psychology models, leading to less harm and more financially sustainable female "digital whales"?
An engineering mindset would outweigh gender.
So the Valley is supported addiction. Great.
Addiction is very profitable, See: Opium Wars, Drug Cartels, and Pablo Escobar.
And people complain about the government being unethical
Not much, because the ones in the valley are the wives (or daughters, or mothers) of the men working in the valley.
And you could label such users as anything you want based on your political agenda, I would have labeled them "remote addiction targets".