Facebook blew away earnings this summer citing "mobile ads" as the reason for growth. Instagram had its first ad ever a few weeks prior to the earnings release, which had hundreds of thousands of comments. I can't help but feel Facebook was being misleading when they cited "mobile ads" for the revenue spike. Merchants had renewed faith in the platform thus resulting in a positive feedback cycle(merchants come back/signup -> more revenue -> revenue jumps again -> repeat). I think a break down of their mobile ad revenue would tell a much different story than the one they were trying to promote
How much of mobile ad revenue is VC money recycled by startups through facebook seeking installs of their apps? Is there a breakdown of this somewhere?
Interesting question. Makes me wonder about the breakdown of those astronomical numbers in general. Is it longer tail, with tons of smaller buys, or fewer large companies with massive buys that are generating the bulk of it?
In the same breadth - how many startups doing B2B today exist purely because of SV affinity? (not expecting a response honestly, just pondering) I could probably name a few...quite a few actually.
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Facebook blew away earnings this summer citing "mobile ads" as the reason for growth. Instagram had its first ad ever a few weeks prior to the earnings release, which had hundreds of thousands of comments. I can't help but feel Facebook was being misleading when they cited "mobile ads" for the revenue spike. Merchants had renewed faith in the platform thus resulting in a positive feedback cycle(merchants come back/signup -> more revenue -> revenue jumps again -> repeat). I think a break down of their mobile ad revenue would tell a much different story than the one they were trying to promote
How much of mobile ad revenue is VC money recycled by startups through facebook seeking installs of their apps? Is there a breakdown of this somewhere?
Interesting question. Makes me wonder about the breakdown of those astronomical numbers in general. Is it longer tail, with tons of smaller buys, or fewer large companies with massive buys that are generating the bulk of it?
It's always 80/20.
In the same breadth - how many startups doing B2B today exist purely because of SV affinity? (not expecting a response honestly, just pondering) I could probably name a few...quite a few actually.