I wasn't aware that Intel was in the consumer device business.

Based on this product, I'll say that's because they really aren't.

Edit: It occurs to me that my (and that of likely most of the other folks here) perspective is a male one. Maybe there's women out there who'd like this.

They also acquired Basis (http://www.mybasis.com)

i saw a couple of early watch prototypes from them, running android. i never understood how they could compete.