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Sometimes this stuff isn't even bot traffic, it's traffic purchased from someone who fulfills by incentivizing people who play online games with virtual currency for viewing videos or clicking through to sites that serve the buyers ads. I presume they've also got into the retargeting capture game, too.

Yup. Many facebook games have a "watch this video" or "visit these sites" in an iframe in exchange for extra points, more seeds, a better pool stick, etc. Just as useless as bot traffic.

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