Comment on Advertisers scramble as ‘non-human traffic’ eats up online budgetsComments−etchalon11y"Half the money I spend on advertising is wasted; the trouble is I don't know which half."http://en.wikipedia.org/wiki/John_Wanamaker−solistice11yWhilst that quote is about targeting and not fraud, it fits rather nicely. It's actually attributed to a number of people.
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"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
http://en.wikipedia.org/wiki/John_Wanamaker
Whilst that quote is about targeting and not fraud, it fits rather nicely. It's actually attributed to a number of people.