I've wondered about this before if advertising was just designed to be a big negative sum game for advertisers.
Interestingly if these same bots were capable of making real purchases and were run by ad companies this behavior may be sustainable because some people are making money. Almost like wall street.
Assuming an average consumer will spend a constant number of dollars per year - advertising would indeed be a big negative sum for advertisers. Advertisers would make the same number of dollars, except having had to spend on advertising. The problem is those who do not advertise generally lose out to those who do.
Comments
I've wondered about this before if advertising was just designed to be a big negative sum game for advertisers.
Interestingly if these same bots were capable of making real purchases and were run by ad companies this behavior may be sustainable because some people are making money. Almost like wall street.
Assuming an average consumer will spend a constant number of dollars per year - advertising would indeed be a big negative sum for advertisers. Advertisers would make the same number of dollars, except having had to spend on advertising. The problem is those who do not advertise generally lose out to those who do.