Major challenge here (at a guess) is activation. The majority of the advertising/activation will come in-situ at the stadium. But 100,000 people trying to download an app over a cell network in that kind of proximity is going to be trouble. I can't even access Twitter at Stamford Bridge in London (40,000 people).
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Major challenge here (at a guess) is activation. The majority of the advertising/activation will come in-situ at the stadium. But 100,000 people trying to download an app over a cell network in that kind of proximity is going to be trouble. I can't even access Twitter at Stamford Bridge in London (40,000 people).