I am a one-man shop and sell software in the enterprise space. I also have competitors and while I see my product as very different, a lot of my work goes into educating my market about why.

Most of my customers are household names and they're not averse to dealing with my one-man shop. It doesn't even come up. Their staff wants my software and they work their process to buy it. That's it.

I have not had to answer any of these objections (thankfully). I'd probably pass on the customer if they came up.