I recently chose an invoicing/payment provider. And also a gateway/merchant. For each of those there are at least 10 solid offerings in my price range. I ended up making my choices based on really specific features I preferred when anyone else looking at the situation would think they're all comparable. The world's a big place and people will choose you.
Furthermore, sales is a powerful skill if used right and striking up an email conversation can be more persuasive than a bullet list of features or meeting some price-point. And when you're building you're product from scratch you're in a great position to add features based on initial feedback and build the product that at least a small set of users really want. I think solo technical founders have an enormous advantage here as there's no obstacle to reform the product in an early stage.
Comments
I recently chose an invoicing/payment provider. And also a gateway/merchant. For each of those there are at least 10 solid offerings in my price range. I ended up making my choices based on really specific features I preferred when anyone else looking at the situation would think they're all comparable. The world's a big place and people will choose you.
Furthermore, sales is a powerful skill if used right and striking up an email conversation can be more persuasive than a bullet list of features or meeting some price-point. And when you're building you're product from scratch you're in a great position to add features based on initial feedback and build the product that at least a small set of users really want. I think solo technical founders have an enormous advantage here as there's no obstacle to reform the product in an early stage.