in my product offering, we focus on the core features and making them rock solid versus a larger competitor who has all the bells and whistles. you will lose some to the whole "they have it all" but a lot of logical people will see it as a better business decision to purchase something that the stakeholders will actually use.
we're actually more expensive then our competitor and bring professionals over to our offering all the time due to simplicity and most of all, availability. we win on customer service/support and enterprises (especially ENTERPRISES) are willing to pay for it.
I can't explain how many times we walk into the next enterprise and ask for more per user and astonishingly, they don't bat an eye. one day, we'll hit the price point of "wait what?" and we'll come back down but it blows our minds how much you can charge because your product clearly adds value.
Comments
in my product offering, we focus on the core features and making them rock solid versus a larger competitor who has all the bells and whistles. you will lose some to the whole "they have it all" but a lot of logical people will see it as a better business decision to purchase something that the stakeholders will actually use.
we're actually more expensive then our competitor and bring professionals over to our offering all the time due to simplicity and most of all, availability. we win on customer service/support and enterprises (especially ENTERPRISES) are willing to pay for it.
I can't explain how many times we walk into the next enterprise and ask for more per user and astonishingly, they don't bat an eye. one day, we'll hit the price point of "wait what?" and we'll come back down but it blows our minds how much you can charge because your product clearly adds value.