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Comment on Ask HN: What to do when your once potential competitor becomes a real competitorparent

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This competitor seems to have brought in all the bells and whistles alongside the core of the product

I'm using a SaaS product that offers a lot of bells and whistles. However they seem to be (and I'm sure were) added to the product to meet one customer's needs. So they are not bells and whistles I need, and they complicate functions that should be simple. A form that has 20 fields, 16 of which I learned I can ignore, added a huge congnitive load as I was trying to learn the software.

Do not feel you need to build out bells and whistles or even the complete vision you have for the core product before you try to sell. Identify one pain point your customers have and solve that well. That will get their attention and you can have the conversation about other core features to come.

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