The bells and whistles comment struck a chord with me. That can be a tremendous advantage to you if the company bundles all those features. Go talk to customers and find out how many of the features they actually use. If they only use 15-20 percent of the features then focus on that small subset of features and do it better than the big guy. If the majority of users use the majority of the product then I think you will have an uphill battle. Think about your customers not your competitors.
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The bells and whistles comment struck a chord with me. That can be a tremendous advantage to you if the company bundles all those features. Go talk to customers and find out how many of the features they actually use. If they only use 15-20 percent of the features then focus on that small subset of features and do it better than the big guy. If the majority of users use the majority of the product then I think you will have an uphill battle. Think about your customers not your competitors.