I wonder if we just need words/abstractions that narrowly identify some of these things.

So if we could very quickly call something an attack on in-out group psychology (you know, like aggressive branding, or professional sports, or so called amateur sports, or much of political discourse or ...), maybe it makes it easier to sway people to resist it.

I guess if you figure out the right package, you do better than when you wave your hands around and mumble incoherently.

For financing, a first step is to point out that the real cost is often hidden in the length of the contract.