I just realized that I was thoroughly confused when making my original post -- instead of clicking your logo, I googled your name and ended up at a US company by the same name. Now that I see your instaff.jobs site I can clearly see the tech focus.
Do you plan to remain solely focused on trade fairs and such? Did you focus on a narrow niche just for the SEO and client acquisition aspect? Are you planning to expand into other areas now?
We are using the niche mainly because of SEO, client acquisition as well as user acquisition reasons. Exhibition stafff is also a very lucrative niche because germany is the biggest exhibition country in the world and trade fair hostesses actually earn pretty good money: about 13 € to 15 € per hour, which is about 16 to 19 $.
We had some customer requests in the hospitality market, mostly catering staff. So I guess this is the next market to enter. However nurses could be an interesting market as well, we are not totally sure yet.
Our vision for the longterm is, to be the "oDesk for onsite staffing". So everytime you are looking for a temporary worker that works onsite, you hopefully go to our online marketplace.
I am really impressed with this especially because it's already making money and has so much potential.
Have you considered licensing out your tech platform for use in other countries? Licensee would basically just need to do sales/marketing and run with it and you take royalties. I'd be interested if you're open to it (for a country lightyears away from Germany).
We already have a very solid business model, so licensing / royalties is not something we are looking for. And we would love to internationalize next year.
There are a couple of competitors in this space in other countries, for example http://staff-finder.jobs/ and https://goworkabit.com/
If you like this business model, feel free to copy it ;) In what country are you based? I am more than glad to help you, except for giving you our code base of course.
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Nice! I love seeing stories like this.
I just realized that I was thoroughly confused when making my original post -- instead of clicking your logo, I googled your name and ended up at a US company by the same name. Now that I see your instaff.jobs site I can clearly see the tech focus.
Do you plan to remain solely focused on trade fairs and such? Did you focus on a narrow niche just for the SEO and client acquisition aspect? Are you planning to expand into other areas now?
We are using the niche mainly because of SEO, client acquisition as well as user acquisition reasons. Exhibition stafff is also a very lucrative niche because germany is the biggest exhibition country in the world and trade fair hostesses actually earn pretty good money: about 13 € to 15 € per hour, which is about 16 to 19 $.
We had some customer requests in the hospitality market, mostly catering staff. So I guess this is the next market to enter. However nurses could be an interesting market as well, we are not totally sure yet.
Our vision for the longterm is, to be the "oDesk for onsite staffing". So everytime you are looking for a temporary worker that works onsite, you hopefully go to our online marketplace.
I am really impressed with this especially because it's already making money and has so much potential.
Have you considered licensing out your tech platform for use in other countries? Licensee would basically just need to do sales/marketing and run with it and you take royalties. I'd be interested if you're open to it (for a country lightyears away from Germany).
We already have a very solid business model, so licensing / royalties is not something we are looking for. And we would love to internationalize next year. There are a couple of competitors in this space in other countries, for example http://staff-finder.jobs/ and https://goworkabit.com/ If you like this business model, feel free to copy it ;) In what country are you based? I am more than glad to help you, except for giving you our code base of course.