Comment on Lecture 5, How to Start a Startup: Peter ThielComments−jlukanta11yInteresting point about market size. If it's true that companies often lie to themselves about their market, what can they do to identify their real market? Is there an objective measure or is it purely subjective?−james107111yThe market is what you are selling and close substitutes to it.A close substitute is something that someone would buy instead of your product.
Comments
Interesting point about market size. If it's true that companies often lie to themselves about their market, what can they do to identify their real market? Is there an objective measure or is it purely subjective?
The market is what you are selling and close substitutes to it.
A close substitute is something that someone would buy instead of your product.