I think the idea is awesome. It's so much more convenient to go to one place aggregating information from internet to decide whether brand is trustworthy instead lurking around different hard to read forums to get the info yourself.
Therefore it's a good free service for customers.
It also may become good service for companies because as massive amount of people starts using his site to get information about brands, he offers the companies cheap way to cover up their errors for large part of their potential customers.
Guy is a genius and Lisa Barone just doesn't get it. Being Chief Branding Officer probably makes you angry about anything that may help customers recognize true value of brands.
Comments
I think the idea is awesome. It's so much more convenient to go to one place aggregating information from internet to decide whether brand is trustworthy instead lurking around different hard to read forums to get the info yourself.
Therefore it's a good free service for customers.
It also may become good service for companies because as massive amount of people starts using his site to get information about brands, he offers the companies cheap way to cover up their errors for large part of their potential customers.
Guy is a genius and Lisa Barone just doesn't get it. Being Chief Branding Officer probably makes you angry about anything that may help customers recognize true value of brands.