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Comment on Seth Godin Tries Out Brandjackingparent

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I bet he can find himself in a lot of trouble if he republishes something slanderous. He would be a co-defendant with the site that originally published it.

Imagine a scenario where somebody makes a slanderous comment on some silly little web page that not very people know or care about. If his page becomes very popular, the financial damages may be almost entirely due to the fact that people saw the comment on his page rather than the original.

Anyway, didn't we banter about another company pulling an asshole move like this a while back? They set it up so it looked like companies that didn't use their service were neglecting their customers?

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