Viewed through the lens of a customer seeking to evaluate a vendor, an aggregation of the social media community's feelings about said vendor could be quite useful. What he's put together isn't that great, but the idea is sound.
But by ransoming control of the page to the brand he's gone awry. Are we to assume that if Allstate pays the $400/month they can censor whatever they like on the page? If so, that destroys the value of the site completely, and it does start to seem more like brandjacking. But more than anything, this strikes me as a ham-fisted attempt to make the hapless Squidoo.com relevant.
Also, a lot is being made of the SEO play here, and in my opinion its much ado about nothing. Squidoo pages haven't ranked for anything in years, as any noob at Digital Point forums will tell you. And they shouldn't - the majority are meaningless aggregations of unoriginal content thrown together by a user who will never update it again, or an amateur SEO wasting their time trying to get a free dofollow link.
Comments
Viewed through the lens of a customer seeking to evaluate a vendor, an aggregation of the social media community's feelings about said vendor could be quite useful. What he's put together isn't that great, but the idea is sound.
But by ransoming control of the page to the brand he's gone awry. Are we to assume that if Allstate pays the $400/month they can censor whatever they like on the page? If so, that destroys the value of the site completely, and it does start to seem more like brandjacking. But more than anything, this strikes me as a ham-fisted attempt to make the hapless Squidoo.com relevant.
Also, a lot is being made of the SEO play here, and in my opinion its much ado about nothing. Squidoo pages haven't ranked for anything in years, as any noob at Digital Point forums will tell you. And they shouldn't - the majority are meaningless aggregations of unoriginal content thrown together by a user who will never update it again, or an amateur SEO wasting their time trying to get a free dofollow link.