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Comment on Seth Godin Tries Out Brandjacking

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In case this business model actually works soon enough you get dozens of websites wanting you to pay them for your brand.

That doesn't follow. The supposed blackmail value of anything a site like this might publish diminishes the more sites try to publish it. A site will have to actually add value instead of selling the illusion that you can truly control what is said about you online. Whether Squidoo/Brands In Public is adding value now is debatable, but time will tell.

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