You need to realize packet filtering is not without costs. Nor is negotiating with most companies. Finally, you can't get blood out of stone. Altogether meaning -- the ISPs will go after the largest of traffic producers with a threat of pay or be throttled. Some evidence, beyond what Netflix says for eg. https://twitter.com/msonnabaum/status/504073659124703232 suggests something like this is already happening. But I can't see Verizon putting up an online shop saying "Buy X TB of VIP traffic for your domain". In the long run -- perhaps even that will happen. And then? And the you will pay...
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You need to realize packet filtering is not without costs. Nor is negotiating with most companies. Finally, you can't get blood out of stone. Altogether meaning -- the ISPs will go after the largest of traffic producers with a threat of pay or be throttled. Some evidence, beyond what Netflix says for eg. https://twitter.com/msonnabaum/status/504073659124703232 suggests something like this is already happening. But I can't see Verizon putting up an online shop saying "Buy X TB of VIP traffic for your domain". In the long run -- perhaps even that will happen. And then? And the you will pay...