There is a bit of a negative reinforcement recursion going on in the industry, and this is a great example of it.

Make lots of pieces claiming sources and reasons for why Apple is going to do something big and new and innovative. Endless pageviews, speculation, etc.

Apple releases a very nice, but completely traditional and incremental upgrade.

Make lots of pieces explaining why Apple not doing those things you previously said they would do is actually best, because of contrived justifications and reasons. Tonnes of pageviews and links.

Rinse repeat. This has happened with every Apple release this decade.