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It was coined by a dude trying to sell more conference tickets.

The guy sells books and conference tickets :).

"Web 2.0" was coined when it was given as a name to a conference.

Yeah but the whole O'Reilly empire sells books, conferences, webinars, etc. all bearing the Web 2.0 scarlet letter:

http://search.oreilly.com/?q=web+2.0&submit.x=0&subm...

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