It is indeed. I really can't understand the way lots of people jump on this meal-hacking bandwagon. As a vegetarian, I deeply believe that the cure to bad eating habits lies in a better food culture and the broadening of food science knowledge among people. People who eat like shit (especially in the U.S. but also in Europe) believe that they are food lovers. They are not. It's like saying that a junkie is a fine heroin connoisseur. Good eating takes time and commitment and will to understand what goes down your throat, how it is transformed, how it could impact your whole life and the life of other beings, starting from the way food is produced. In other words, it's something more akin to a continuous learning path, with solid scientific points to move from and awareness of many factors. It's not a technological "problem" you can solve with a chemical beverage that spun off the naïf minds of self-entitling startuppers.