IFTTT is in an excellent position to help users and the IoT industry solve the problem of non-standardization of clouds/APIs. For now they just enable a lot of simple "recipes", but they can now go WAY BEYOND this and make the "everything app" that let's me view/control/mashup all of my devices and social media, etc. Having the huge ecosystem already nailed down puts them so far ahead of everybody. I would pay for this app, but many will not. They could be a great acquisition play for a company that wants to dominate at this layer and is late to the game.
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IFTTT is in an excellent position to help users and the IoT industry solve the problem of non-standardization of clouds/APIs. For now they just enable a lot of simple "recipes", but they can now go WAY BEYOND this and make the "everything app" that let's me view/control/mashup all of my devices and social media, etc. Having the huge ecosystem already nailed down puts them so far ahead of everybody. I would pay for this app, but many will not. They could be a great acquisition play for a company that wants to dominate at this layer and is late to the game.