That's not the true cost of accept VISA, since every time there's a chargeback, the merchant is also the one who pays the bill, not only with lost merchandising, time, etc but potentially fees (e.g. Stripe charges $15 per chargeback).
Sure, but chargeback rates are low enough (somewhere between 0.2% and 0.4% of revenue for online merchants, much much lower for brick-and-mortar) that it's inconsequential when comparing it to flat rate $30. Additionally, 3% is about as high as VISA rates go -- WalMart, McDonalds, and the rest pay lower.
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That's not the true cost of accept VISA, since every time there's a chargeback, the merchant is also the one who pays the bill, not only with lost merchandising, time, etc but potentially fees (e.g. Stripe charges $15 per chargeback).
Sure, but chargeback rates are low enough (somewhere between 0.2% and 0.4% of revenue for online merchants, much much lower for brick-and-mortar) that it's inconsequential when comparing it to flat rate $30. Additionally, 3% is about as high as VISA rates go -- WalMart, McDonalds, and the rest pay lower.