Corporations don't actually pay taxes even when they do; it's the consumers who pay for them in the form of increased prices.
This assumes that prices are directly linked to cost of goods sold, and that firms have no pricing power whatsoever. Now, if every firm sold commodities, perhaps that would be true..
But firms do have some pricing power through vendor lock-in, the degree to which their product is differentiated from competitors, etc.
In Microsoft's case (for Windows, Office, and other products) there are no alternatives consumers are willing to switch to, and the price is not based on COGS, so a decrease in corporate taxes would only pad Microsoft's bank accounts.
It's an alternative, but they're not commodities. MacOS and Windows are highly differentiated and even have their own ecosystems. The situation is very different than that of two manufacturers of baking soda, for example.
Turns out twenty-somethings in the City are an extreme minority. Huge amounts of mfst lock-in comes from the enterprise world. To move work between work and home virtually requires Office. I fought it for years until my IRB got delayed because the tables "didn't look right". At some point, $100 is worth less than just getting the damn research started.
Talking exclusively about PCs worldwide, in the last five years OSX has grown more than 100% from 3% to over 6%. However, also note that the dip in the Windows market share has been a mere 3-4%. In other words the parent's point is valid.
Comments
Corporations don't actually pay taxes even when they do; it's the consumers who pay for them in the form of increased prices.
This assumes that prices are directly linked to cost of goods sold, and that firms have no pricing power whatsoever. Now, if every firm sold commodities, perhaps that would be true..
But firms do have some pricing power through vendor lock-in, the degree to which their product is differentiated from competitors, etc.
In Microsoft's case (for Windows, Office, and other products) there are no alternatives consumers are willing to switch to, and the price is not based on COGS, so a decrease in corporate taxes would only pad Microsoft's bank accounts.
Edit: shortened for clarity
Woa woa, when did you last visit a computer shop? OSX is a very viable alternative to Windows and consumers are very much willing to switch to it.
It's an alternative, but they're not commodities. MacOS and Windows are highly differentiated and even have their own ecosystems. The situation is very different than that of two manufacturers of baking soda, for example.
Turns out twenty-somethings in the City are an extreme minority. Huge amounts of mfst lock-in comes from the enterprise world. To move work between work and home virtually requires Office. I fought it for years until my IRB got delayed because the tables "didn't look right". At some point, $100 is worth less than just getting the damn research started.
Talking exclusively about PCs worldwide, in the last five years OSX has grown more than 100% from 3% to over 6%. However, also note that the dip in the Windows market share has been a mere 3-4%. In other words the parent's point is valid.
Lots of time, sometimes there is a little Mac corner, if one is on a big city.
Here in Europe, only for the consumers willing to shell out 1129 € over 400€, for a computer with non-replacement parts, get a Mac.
Specially hard in the countries were the average salary is around 1000€ and the minimum wage around 500€.