Not sure how mindfulness and “strive-and-drive” are incompatible/contradictory. Isn't one of the goals of mindfulness to take time to ensure everything is working as efficiently as possible? And I feel rewarded when I impact work processes, when I’m able to share my ideas and see them discussed and implemented. Monetary reward is not the only motivator or measure of fulfillment for people. (And I don't even work at Asana)

Also the lululemon piece seemed to be about the company creating a marketing campaign with whatever made-up version of yoga most improved sales, which seems far from the internal practices that are discussed in this article.