ROTFL ... no...

The reason is on the "about us" link on the site ;). we needed it, couldn't find it, so we we started working on it and launched a landing to test if this pain was only ours. apparently it's not. Posted it in a few italian startup groups and shared it with a few friends. It went by itself from there, we found ourselves on product hunt, than here in HN...it just...happened :)