Identifying the key benefit is, er, key here (sorry, little sleep last night). As you've been very vague on what the product/service is -- do you have competitors? What makes yours better than theirs?
Anyone can be talked into giving something a try if there's no risk (don't ask for a credit card number up front), and if they can see the benefit to using it.
Do you have any traction yet? Get some testimonials from existing customers (if you've got 'em). Name dropping never hurts.
Comments
Identifying the key benefit is, er, key here (sorry, little sleep last night). As you've been very vague on what the product/service is -- do you have competitors? What makes yours better than theirs?
Anyone can be talked into giving something a try if there's no risk (don't ask for a credit card number up front), and if they can see the benefit to using it.
Do you have any traction yet? Get some testimonials from existing customers (if you've got 'em). Name dropping never hurts.