Manu, your question could be "How do I get written up in the press?" or it could be "How do I set up partnerships/sales leads etc.?"
So if it's the first one. My advice is to not be worried about that at this stage. You should be much more concerned with developing an amazing product and then empowering your users to blog about how sweet you are. Always more important to build organically. Trust me, we know from experience.
If it's a question about biz leads. Send an e-mail to someone you know in the organization or even a cold biz dev e-mail is good enough. We've done those and gotten to the right person. To follow-up, phone calls are always best along with another "gentle nudge" e-mail. Phone calls are really important. They help you set off a small amount of time to speak with the other person about your product and how you can make their organization and yours sweet.
Comments
Manu, your question could be "How do I get written up in the press?" or it could be "How do I set up partnerships/sales leads etc.?"
So if it's the first one. My advice is to not be worried about that at this stage. You should be much more concerned with developing an amazing product and then empowering your users to blog about how sweet you are. Always more important to build organically. Trust me, we know from experience.
If it's a question about biz leads. Send an e-mail to someone you know in the organization or even a cold biz dev e-mail is good enough. We've done those and gotten to the right person. To follow-up, phone calls are always best along with another "gentle nudge" e-mail. Phone calls are really important. They help you set off a small amount of time to speak with the other person about your product and how you can make their organization and yours sweet.