If you're getting single digit click-to-trial conversion rates in a low-touch model with no card required, you're doing things wrong. 25% is a benchmark and people who are really good with ad targeting and squeeze page design can get 40%+.
(This is a major reason why, if you actually have a high-touch model or your software isn't of the kind that someone clicking an ad can reasonably buy on the spot, you will attempt to sell them on "Give me your email and I'll give you something you want" rather than "Give me five minutes and I'll persuade you to try this software.")
I have a lot of data on landing page performance but, unfortunately, most of it is confidential. Bingo Card Creator is the easiest one for me to talk about, and that's almost locked at 25% squeeze page to trial signup for several years running.
Comments
If you're getting single digit click-to-trial conversion rates in a low-touch model with no card required, you're doing things wrong. 25% is a benchmark and people who are really good with ad targeting and squeeze page design can get 40%+.
(This is a major reason why, if you actually have a high-touch model or your software isn't of the kind that someone clicking an ad can reasonably buy on the spot, you will attempt to sell them on "Give me your email and I'll give you something you want" rather than "Give me five minutes and I'll persuade you to try this software.")
I have a lot of data on landing page performance but, unfortunately, most of it is confidential. Bingo Card Creator is the easiest one for me to talk about, and that's almost locked at 25% squeeze page to trial signup for several years running.