Bypassing the question about costs, even if they would be "likely losing a lot of $15's here and there" then such costs are often considered acceptable for customer acquisition.
For example, back when Paypal was getting started, it simply gifted $10 to every new user, and in B2B sales you can expect to spend thousands on every prospective customer, even if no sale happens in the end.
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Bypassing the question about costs, even if they would be "likely losing a lot of $15's here and there" then such costs are often considered acceptable for customer acquisition.
For example, back when Paypal was getting started, it simply gifted $10 to every new user, and in B2B sales you can expect to spend thousands on every prospective customer, even if no sale happens in the end.