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Comment on Why Killing Cash is Key to MasterCard’s Competitive Strategy

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The MC CEO wants to instruct his people to never turn down a deal, because he wants to expand into the 85% of the market MC et al. do not have.

He's making the bet that as he grows the market, MC will be able to make the new parts profitable somehow, and that the thing holding him back is his dealmakers being too conservative.

Put another way, he's hit top safe speed, and he's just flipped up the molly-guard on the "untested go-faster button."

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