Paris Hilton did it as well - leak a sex tape, do all sorts of outrageous shit, and make sure that the media covers it all and people talk about it. Ironically, she's the first Hilton in a while to be a self-made millionaire; her actions got her cut off from the bulk of her trust fund, but she's making about $10M/year in endorsements and public appearances.
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Paris Hilton did it as well - leak a sex tape, do all sorts of outrageous shit, and make sure that the media covers it all and people talk about it. Ironically, she's the first Hilton in a while to be a self-made millionaire; her actions got her cut off from the bulk of her trust fund, but she's making about $10M/year in endorsements and public appearances.