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Comment on Huge spike in Google Advertising & Marketing Index since 22nd August

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I bet the spike has to do with the changes in the FTC rules for robocalls. As of Sept 1st, pre-recorded calls require the telemarketers to have written consent from consumers or face a fine of up to $16,000 per call. I started hearing about this change on the news in the last week or two and I bet the spike is dominated by the "do not call" term as people are looking for more information on what kind of calls they can look forward to not getting. More info near the end of this FTC press release: http://www.ftc.gov/opa/2009/09/twi.shtm

[Edit] Should have taken a minute to finish reading the stats and not just look at the pretty graph. ynniv looks right about the Jaycee Dugard search being included. Why that's in these stats is a mystery of the google...

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