Comment on Responsive LogosComments−gregoire12ySimple's logo has been designed with "responsiveness" in mind: the more space they have, the more complex their logo is.For example on https://www.simple.com/, the logo in the header is simpler that the logo on the credit card.They also show the 3 versions they use in a blogpost: https://www.simple.com/blog/simple-branding−hxwOP12yThey seem to be using "The Hobo’s Method" as well.−by_Seeing12yDo we know who did their branding?−simantel12yAccording to Brand New [1], the branding was done in-house by Ian Collins [2].[1] http://www.underconsideration.com/brandnew/archives/simple_b...[2] http://iancollins.me/
Comments
Simple's logo has been designed with "responsiveness" in mind: the more space they have, the more complex their logo is.
For example on https://www.simple.com/, the logo in the header is simpler that the logo on the credit card.
They also show the 3 versions they use in a blogpost: https://www.simple.com/blog/simple-branding
They seem to be using "The Hobo’s Method" as well.
Do we know who did their branding?
According to Brand New [1], the branding was done in-house by Ian Collins [2].
[1] http://www.underconsideration.com/brandnew/archives/simple_b...
[2] http://iancollins.me/