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Comment on Huge spike in Google Advertising & Marketing Index since 22nd August

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The top components of this index [1] are dominated by queries related to Jaycee Dugard [2]. A plot of these queries shows a jump from obscurity to popular starting on the 26th [3]. Why these are part of the advertising and marketing index is unknown.

[1: http://www.google.com/insights/search/#cat=25&geo=US&... ]

[2: http://en.wikipedia.org/wiki/Jaycee_Dugard ]

[3: http://www.google.com/insights/search/#q=jaycee%2Cjaycee%20d... ]

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